FOR LEADERS IN TECH, FOUNDERS & SOLOPRENEURS
You've built the pipeline.
Grown the team. Hit the number.
Now build something that
belongs to you.
advising leaders in tech from companies like
advising leaders from companies like:
who is this for
for operators ready to build leverage beyond a job
leaders in tech
Product, growth, and revenue leaders who want to turn their experience into
digital products, businesses, or scalable income streams.
founders & builders
Operators launching SaaS, ecommerce, fractional and consulting businesses, digital products,
or other founder-led businesses alongside or beyond their careers.
solopreneurs
People who want to build an audience, grow a personal brand, create inbound opportunities, and turn
their expertise into assets that generate independent income.
leaders in tech
Product, growth, and revenue leaders who want to turn their experience into digital products, businesses, or scalable income streams.
founders & builders
Operators launching SaaS, ecommerce, fractional and consulting businesses, digital products,
or other founder-led businesses alongside or beyond their careers.
solopreneurs
People who want to build an audience, grow a personal brand, create inbound opportunities, and turn their expertise into assets that generate independent income.
the ownership gap
the problem most
leaders in tech face
You’ve built a successful career. Shipped products. Led teams. Driven revenue.
Worked at great companies. But something doesn’t add up.
Your experience is valuable. Yet your income still depends on one employer.
Your expertise isn’t structured to generate leverage.
You’ve built a successful career. Shipped products. Led teams. Driven revenue. Worked at great companies. But something doesn’t add up.
Your experience is valuable. Yet your income still depends on one employer. Your expertise isn’t structured to generate leverage.
No ownership or equity upside
Income depends on one employer
No audience or distribution
Expertise trapped inside a job
Too busy building for others
No inbound opportunities
No system to monetize knowledge
Ideas but no clear path
Too many directions to pursue
No personal brand leverage
No clear starting point
Career success, but no assets
No repeatable income streams
No ownership or equity upside
Income depends on one employer
No audience or distribution
Expertise trapped inside a job
Too busy building for others
No inbound opportunities
No system to monetize knowledge
Ideas but no clear path
Too many directions to pursue
No personal brand leverage
No clear starting point
Career success, but no assets
No repeatable income streams
No ownership or equity upside
Income depends on one employer
No audience or distribution
Expertise trapped inside a job
Too busy building for others
No inbound opportunities
No system to monetize knowledge
Ideas but no clear path
Too many directions to pursue
No personal brand leverage
No clear starting point
Career success, but no assets
No repeatable income streams
pricing
start where it makes sense
Different operators take different paths to ownership.
Choose the starting point that fits where you are today.
For operators & solopreneurs
Digital Product OS
A self-paced system that teaches you how to turn your expertise into a digital product.
A self-paced system that teaches you how to turn your expertise into a digital product.
199€
Most popular
Deep Strategy Session
A 60-minute strategy session to clarify your positioning and leave with a clear action plan.
299€
For operators & solopreneurs
Individual Growth Sprint
From unpackaged expertise to a working business. Positioning, pricing, offer, acquisition strategy, built together.
6 sessions over 1 month.
4500€
For operators & solopreneurs
Individual Growth Retainer
A strategic thinking partner as you build. Two sessions a month on what's actually live in your business - a pricing decision, a scope negotiation, a content strategy, the next move for your career.
3 sessions / month.
Cancellable anytime.
Custom
For startup founders
Startup GTM Retainer
For founders who need to build and grow their GTM engine from 0-$1M. Monthly strategic support on positioning, demand, pricing, acquisition, retention and growth - from someone who's done it.
4 sessions / month.
Custom
Ownership Blueprint
Four structured sessions where we build your ownership strategy together.
1200€
Operator Advisory
Ongoing strategic support for operators building startups, independent income, or new solo businesses.
Custom
hi, I'm Madalena.
I turn tech operators into owners.
Over the last decade, I've lived the tech operator trap.
Leading teams at Google. Scaling startups from zero to $10M in revenue. Six-figure salary, fancy titles — and zero ownership of my time.
I had built everything the playbook said to build. But my income still depended on one employer, my expertise was trapped inside someone else's company, and my time wasn't my own.
So I built a way out. And then I built Madgrowth to help others do the same.
Today I work with leaders in tech — product managers, growth operators, founders, solopreneurs — who are done building for others and ready to build for themselves.
Whether that means launching a digital product, starting a tech or fractional business, or building the audience and authority that creates real inbound opportunity.
I've been exactly where you are: the knowledge, the experience, the drive — but no clear path to make it work independently.
That's the path I'll help you find.
Time to start owning your life.
customer feedback
trusted by
leaders in tech
trusted by
leaders in tech
"She helped me clarify where I stand, think through how I show up, and most importantly, take action."
Sofia Simões de Almeida
Product Director @ Delivery Hero / Talabat
"What I value most is her ability to help people step outside their usual mental frameworks. Madalena doesn’t just think outside the box; she helps redefine it."
Joāo Pelágio
Ex World Bank, Pepsi, Commercial Director McIlhenny
Working with Madalena exceeded my expectations — and I didn't have low ones. After four sessions, something genuinely shifted. I came out more confident and with a clear roadmap for my career."
Bernardo Teixeira
Sales Director, RTB House
"Madgrowth is a game-changer for anyone looking to build their personal brand, build authority and create impactful content."
Ana Paiva
Ex-Googler, Founder & CEO at Bardo
"Madgrowth speaks directly to everyone working in tech companies and startups because Madalena is an experienced startup operator and entrepreneur who truly understands this world.”
Filipe Matos
Techstars Mentor, Fractional CMO
"If you want to broaden your skill set and gain more control over your career, Madalena is the right person to learn it from."
Raoul Felix
Ex CTO Talkdesk, CTO Amplemarket
"I feel so lucky I found her and would recommend her course to anyone on the fence about launching something of their own. You will not regret betting on yourself, so go for it!"
Inês Barros
Ex-Microsoft, Head of Growth Sword Health
"I feel so lucky I found her and would recommend her course to anyone on the fence about launching something of their own. You will not regret betting on yourself, so go for it!"
Inês Barros
Ex-Microsoft, Head of Growth Sword Health
"If you want to broaden your skill set and gain more control over your career, Madalena is the right person to learn it from."
Raoul Felix
Ex CTO Talkdesk, CTO Amplemarket
"Madgrowth speaks directly to everyone working in tech companies and startups because Madalena is an experienced startup operator and entrepreneur who truly understands this world.”
Filipe Matos
Techstars Mentor, Fractional CMO
"Madgrowth is a game-changer for anyone looking to build their personal brand, build authority and create impactful content."
Ana Paiva
Ex-Googler, Founder & CEO at Bardo
"She helped me clarify where I stand, think through how I show up, and most importantly, take action."
Sofia Simões de Almeida
Product Director @ Delivery Hero / Talabat
"What I value most is her ability to help people step outside their usual mental frameworks. Madalena doesn’t just think outside the box; she helps redefine it."
Joāo Pelágio
Ex World Bank, Pepsi, Commercial Director McIlhenny
Working with Madalena exceeded my expectations — and I didn't have low ones. After four sessions, something genuinely shifted. I came out more confident and with a clear roadmap for my career."
Bernardo Teixeira
Sales Director, RTB House
"She helped me clarify where I stand, think through how I show up, and most importantly, take action."
Sofia Simões de Almeida
Product Director @ Delivery Hero / Talabat
"What I value most is her ability to help people step outside their usual mental frameworks. Madalena doesn’t just think outside the box; she helps redefine it."
Joāo Pelágio
Ex World Bank, Pepsi, Commercial Director McIlhenny
Working with Madalena exceeded my expectations — and I didn't have low ones. After four sessions, something genuinely shifted. I came out more confident and with a clear roadmap for my career."
Bernardo Teixeira
Sales Director, RTB House
"Madgrowth is a game-changer for anyone looking to build their personal brand, build authority and create impactful content."
Ana Paiva
Ex-Googler, Founder & CEO at Bardo
"Madgrowth speaks directly to everyone working in tech companies and startups because Madalena is an experienced startup operator and entrepreneur who truly understands this world.”
Filipe Matos
Techstars Mentor, Fractional CMO
"If you want to broaden your skill set and gain more control over your career, Madalena is the right person to learn it from."
Raoul Felix
Ex CTO Talkdesk, CTO Amplemarket
"I feel so lucky I found her and would recommend her course to anyone on the fence about launching something of their own. You will not regret betting on yourself, so go for it!"
Inês Barros
Ex-Microsoft, Head of Growth Sword Health
"I feel so lucky I found her and would recommend her course to anyone on the fence about launching something of their own. You will not regret betting on yourself, so go for it!"
Inês Barros
Ex-Microsoft, Head of Growth Sword Health
"If you want to broaden your skill set and gain more control over your career, Madalena is the right person to learn it from."
Raoul Felix
Ex CTO Talkdesk, CTO Amplemarket
"Madgrowth speaks directly to everyone working in tech companies and startups because Madalena is an experienced startup operator and entrepreneur who truly understands this world.”
Filipe Matos
Techstars Mentor, Fractional CMO
"Madgrowth is a game-changer for anyone looking to build their personal brand, build authority and create impactful content."
Ana Paiva
Ex-Googler, Founder & CEO at Bardo
"She helped me clarify where I stand, think through how I show up, and most importantly, take action."
Sofia Simões de Almeida
Product Director @ Delivery Hero / Talabat
"What I value most is her ability to help people step outside their usual mental frameworks. Madalena doesn’t just think outside the box; she helps redefine it."
Joāo Pelágio
Ex World Bank, Pepsi, Commercial Director McIlhenny
Working with Madalena exceeded my expectations — and I didn't have low ones. After four sessions, something genuinely shifted. I came out more confident and with a clear roadmap for my career."
Bernardo Teixeira
Sales Director, RTB House
Ready to go from operator to owner?
Ready to go from
operator to owner?
Most people who get on a call have been thinking about this for months.
The call is free. The only cost is 20 minutes.